Sharukhan As a producer

Khan turned producer when he set up a production company called Dreamz Unlimited with Juhi Chawla and director Aziz Mirza in 1999. The first two of the films he produced and starred in: Phir Bhi Dil Hai Hindustani (2000) and Asoka (2001) were box office failures.[29] However, his third film, as a producer and star, Chalte Chalte (2003), was the first box office hit from his production house.[31]

In 2004, he set up another production company called Red Chillies Entertainment and produced and starred in Main Hoon Na which was another hit at the box office.[32] In 2005 he produced and starred in the fantasy film Paheli, which was a box office failure.[33] It was India's official entry to the Oscars for a nomination for Best Foreign Film, but it did not pass the final selection. That same year he also co-produced the supernatural horror film Kaal with Karan Johar and performed an item number for the film with Malaika Arora Khan. Kaal was moderately successful at the box office.[33] The latest film Om Shanti Om, which he produced as well as starred in, has done very well at the box office. In 2008, The Red Chillies Entertainment became the owner of Kolkata Knight Riders in the BCCI backed IPL cricket league.